Ferrari Luce: Is This the Ferrari We Were Waiting For? Or Just an Apple Car Wearing a Prancing Horse?
There was a time when every new Ferrari launch made my heart race.
Like many enthusiasts, my dream cars growing up were these three icons:
- Ferrari 360 Modena
- Ferrari F430
- Ferrari 458 Italia
Each represented something more than performance. They had soul, theatre and a naturally aspirated soundtrack that made every drive feel special.
Ironically, my own Ferrari journey started much later. My first Ferrari was the F8 Tributo, followed by the 296 GTB. Both are phenomenal machines, but I still found myself looking back at the era that made me fall in love with Ferrari in the first place.
Then came the unveiling of the Ferrari Luce.
To be honest, I left feeling disappointed.
I’ve watched several reviews, including one from a well-known UK YouTuber who praised almost every aspect of the car. But the enthusiasm reminded me of a child excited after receiving a brand-new iPad. Everything was amazing, everything was perfect.
I simply couldn’t share that excitement.
The Luce feels less like a traditional Ferrari and more like a technology product.
In fact, if you removed the Ferrari badge, replaced it with an Apple logo, and launched it as the long-rumoured Apple Car, I genuinely believe the world would have gone crazy. At a price between £70,000 and £120,000, waiting lists would probably have stretched for years.
The problem is that it wears a Ferrari badge.
That badge carries decades of expectations—emotion, engine character, mechanical beauty and driving passion. Those expectations inevitably place the car under a very different spotlight.
Ferrari is free to evolve, and electrification is becoming part of the industry’s future. But for many long-time enthusiasts, the question isn’t whether Ferrari should build new technology.
It’s whether that technology still feels unmistakably Ferrari.
The market’s initial reaction to Ferrari’s latest announcements has also shown that investors are asking similar questions about pricing, demand and the brand’s next chapter, even if it is far too early to judge the car’s long-term success.
For me, Ferrari wasn’t just about speed.
It was about hearing an engine before seeing the car.
It was about looking back every time I parked it.
It was about the feeling it created before I even pressed the start button.
Perhaps that’s why I can’t help feeling that the F8 Tributo and the 812 Superfast were the final Ferraris that truly made my heart beat faster.
Goodbye, Ferrari. At least to the Ferrari I grew up dreaming about.
